Keyword analysis

With the support of our extensive keyword data base we find appropriate search items for your offering on the internet. Here we find whole search phrases and not just one-word search items for your internet offering. This has the advantage that your offering is accessed by a broader target group and that it can be marketed essentially more target group specifically. The keyword analysis also is a necessary condition both for an optimisation of your positioning in search engines and for the marketing of your web site per text link announcement. The keyword analysis thus is an important starting point of every internet marketing strategy.

Keyword density

A certain density of a relevant search item on an internet page is rewarded with a higher positioning for the relevant search item by search engines. To achieve the optimal density of relevant search items it is necessary that the pages of a web site are re-written search engine optimised. The texts of a web site are retained analogously, only the text structure is changed. Here one takes care that an optimal ratio between the keywords and the text is created. Normally, this is a keyword density of up to five per cent. A higher keyword density would lead to the text being classified as SPAM by the search engine and thus exactly to the contrary of the optimising aim – the text is not found by the search engine.

Optimisation of the internal link structure

To make sure that the web site is found well in search engines it is important that the hyperlinks of a web site fulfil certain quality factors of the search engines carriers. We analyse the link structures of your web site and change it that way that the contents are found better.

Optimisation of the programming codes

Not only the contents and the linking on the web site are crucial for the web site being found correctly in search engines. It is essential that the web site is programmed search engine optimised. The optimisation of the programming codes – often HTML – can be necessary both with a static and with a dynamic website, which e.g. is generated with a Content-Management-System. To them belongs the optimal creation of metatags. Often an internet address (URL) is generated with Content-Management-Systems or other dynamic web sites which exacerbates the finding of web sites in search engines considerably or even makes it impossible. The deployment of Content-Management-Systems is basically expedient, but a re-interpretation of the dynamically generated address into a statically looking one is necessary. Equally, especially the programming of the navigation and of a sitemap is necessary for a high success in the positioning in search engines.

Assurance of a constant economic success with the means of ranking optimisation

Against the background that search engine carriers change their search algorithms perpetually, it is not sufficient today to optimise a web site once, but a permanent optimisation has to take place to defend the economic success generated by search engines durably and secure it long term.