We offer adequate solution plans for different problems in the search engine optimisation. So we offer a basis service plan with the ranking optimisation. The aim of this service is to set the stage for an optimal positioning of a web site in search engines of the own website’s pages. These measures are enforced by the indication of all pages of a web site at Google (Google Sitemap) and the linking to other web sites (catalogue links, catalogue entries, partner links, rival links). For the analysis and deduction of measures the plans Ranking-Tools and Google-Reporting are ideal.